We’re trying something new and slightly revolutionary this week. As many of you know, trial lawyers have targeted nursing homes in several states (including Kentucky and Tennessee), even going so far as to troll for plaintiffs by posting “Doom and Gloom” full page ads in local newspapers accusing us of everything but terrorist activity.
After hearing from an impassioned administrator whose home was targeted recently, we got inspired to tell “our side of the story.” Rather than trying to out-lawyer the lawyers or rebutting them point-by-point, we wanted to tell people the truth about WHY we do what we do, and to do it in a way that is consistent with our values of humility, integrity, and most of all….LOVE. This is our response ad, which will run in the Mt. Vernon, KY Signal on Thursday.
Image may be NSFW.
Clik here to view.
This makes me very proud of Signature: of the entire Rockcastle team, starting with David Dickerson, the administator whose passion inspired the ad; of our general counsel Sandra Adams, whose boldness and visionary thinking makes it possible for us to have a voice like this; of Chris Cox, the rural segment COO who felt this was important enough to spend money on; of Todd and Ben, who poured their creativity into the ad; of Dianne Timmering and the Spirituality pillar, who “lit the path” with their call for unconditional love; and of our CEO Joe Steier, who leads with his heart and has built an entire corporate culture on the firm foundation of Love.
Most of all, I am proud of our frontline stakeholders–the CNAs, nurses, housekeepers, dietary workers, and managers who make Signature such a unique and wonderful place.
